Muji Is Not a Brand

July, 2017

MUJI Is Not a Brand is a publication that I designed to feature MUJI’s simple,clean and less is more design concept from seeing their good quality items from stationery to household items and apparel. In this book, there are 4 chapters total and the first 3 chapters are included 3 interviews of Muji’s Art Director, Product Director and Creative Director. And I chosed to make the first 3 chapters to be an exceptional calender style. To give the reader a different impression and the last chapter features MUJI culture.